AEO Score Report
What We Found
We analysed the website clay.com, testing 15 queries with AI retrieval resulting in 8 matches. Overall, the site received a score of 59/100, indicating a Good grade but with significant room for improvement in query retrieval. The single highest-impact issue is the lack of matching content for 13 queries; to address this, add a clear description of what Clay does at the top of the homepage, such as 'Clay helps [audience] do X' to enhance visibility and citation potential by AI.
- Your homepage doesn't clearly explain what Clay does near the top. Add a simple sentence like 'Clay is a [what you do]' or 'Clay helps [audience] do X' — this is one of the strongest signals for getting cited by AI.
- No matching content for 13 queries: "best tools for centralize first and third party data sources", "best tools for automate messaging for outbound campaigns", "ways to centralize first and third party data sources" and more
- Brand invisible in top chunks for 1 query — content retrieved but brand not mentioned
- 8/15 queries are citation-ready
- No FAQ structured data found — adding this helps Google display your answers prominently in search results
- Your blog or article pages aren't marked up for search engines — this is a quick win for Google visibility
- Your organisation details aren't defined for search engines — add your company name, website, and a short description
Query Alignment — 15 Queries
| Query | Retrieval | Brand | Status |
|---|---|---|---|
| best tools for sync targeted ad audiences to major platforms | 0.55 | 0.82 | Content Present |
| best tools for centralize first and third party data sources content not found — no page answers this query | 0.43 | 0.60 | Gap |
| best tools for enrich CRM with high-quality data | 0.57 | 1.00 | Content Present |
| best tools for automate messaging for outbound campaigns content not found — no page answers this query | 0.49 | 0.61 | Gap |
| ways to centralize first and third party data sources content not found — no page answers this query | 0.41 | 0.39 | Gap |
| how to enrich CRM with high-quality data content not found — no page answers this query | 0.53 | 0.60 | Content Present |
| best tools for track job changes and promotions content not found — no page answers this query | 0.38 | 0.80 | Content Present |
| how to automate messaging for outbound campaigns content not found — no page answers this query | 0.50 | 0.62 | Gap |
| ways to align targeted ad audiences with major platforms content not found — no page answers this query | 0.47 | 0.81 | Content Present |
| recommended software for aligning targeted ad audiences to major platforms content not found — no page answers this query | 0.52 | 0.82 | Content Present |
| software for enhancing crm with high-quality data content not found — no page answers this query | 0.52 | 0.20 | Gap |
| how to track job changes and promotions content not found — no page answers this query | 0.33 | 1.00 | Content Present |
| data infrastructure platform for revenue growth compared to seo content not found — no page answers this query | 0.44 | 0.00 | Gap |
| best data infrastructure platform for revenue growth content not found — no page answers this query | 0.45 | 0.41 | Gap |
| data platforms to support revenue growth for marketing teams content not found — no page answers this query | 0.50 | 0.79 | Content Present |
Frequently Asked Questions
Because AI systems only select content they can directly use as answers. If your content doesn’t match queries or isn’t structured clearly, it won’t be picked.
It’s an analysis of how your content performs in AI systems—showing what gets selected, what doesn’t, and why.
SEO focuses on ranking pages. AEO focuses on being selected and used in AI-generated answers.
